We pride ourselves on delivering high quality training.

Our Vision

To provide a journey of lifelong learning for fitness professionals and educators through the maintenance of high professional standards, promotion and dissemination of good practice, and delivery of inspired training and support.

Our Mission

To help our clients reach their highest potential by striving to provide the services for them to be the very best they can be.

Our Motivation

We are motivated by a desire to create high calibre and well trained fitness professionals and pride ourselves on quality being at the core of everything we do. Our dedicated team of tutors, assessors and internal verifiers possess the highest level of professional qualifications in the fitness industry.

Our Values

Passion- Always striving to provide the best.
Innovation- Enhancing boundaries through creativity.
Quality- Outstanding teaching through evidence-based practice.
Responsibility- Treating all clients, students and staff with dignity and respect.

Our Teaching Team

We recruit and retain a team of qualified and experienced tutors, assessors and internal verifiers who ensure you get the best from your education and training with us.

Meet the AFE UK Director

Phil Watkins