Phil 6

Founder & Director




  • Promote strength, health and longevity.
  • Develop high calibre fitness trainers.
  • Provide inspired education. 



Aspire. Believe. Achieve

I've always been passionate about sport, fitness, exercise and health, and began weight training in 1978 when I was 10 years old. My father, now 80 years of age, who still weight trains, was a PE teacher and had free-weights and other training equipment in our garage; he introduced me to them and I learnt the value of strength training and regular exercise. I continued to train with him throughout my teenage years to get fit and strong as well as for athletics, which eventually led me to complete a sports undergraduate degree in 1991, followed by a PGCE in Physical Education in 1996. Further study ensued with an MSc in Sport and Exercise Science from Cardiff Metropolitan University in Wales, and an MSc in Strength and Conditioning from Edith Cowan University in Australia.

I now have 25 years experience teaching and coaching, helping students, athletes and clients from a variety of populations achieve their fitness-related goals; I subsequently founded Advanced Fitness Education UK in 2009. This work has been recognised professionally; I'm an Accredited Strength and Conditioning Coach (UKSCA, NSCA), Sport and Exercise Scientist (BASES) and Chartered Scientist (The Science Council)

As a sportsman, I'm a pro natural powerlifter, who started competing in 1994. I've represented my country 24 times (from 1997- present) all over the world, becoming an 8 x World Champion, as well as winning multiple Welsh, British, European, Commonwealth and Olympia Pro titles. I'm currently number one in the world for the deadlift on the all-time single lift rankings list for all federations in the U100kg weight class (masters 50-54yrs). This offers insights to students and clients that cannot be gained from academic study alone.

I continue to undertake formal professional development, and seek to help aspiring personal trainers, strength and conditioning coaches, fitness professionals and educators achieve their goals, through inspired education, training and support.